Pricing, listing optimisation & SEO
Rate strategy, market monitoring, listing SEO, copy, calendar and channel management, and direct-booking support.
Property management · Cape Town
Your home, in good hands.
We manage short-term rentals for owners who want the property well looked after and the numbers watched closely. Pricing, guests, cleaning, maintenance and reporting are handled by us.
Hands-on management by Will & Tanya.
01Pricing & listingsWe watch the market, adjust rates and keep the listing sharp.
02GuestsWe handle enquiries, arrivals and guest care throughout the stay.
03Cleaning & careWe manage cleaning between stays, inspections, linen and maintenance.
04Owner reportingYou can see income, bookings, nights and occupancy in your portal.
How we work
A lot of small things have to go right.
A good listing is only the start. The property has to be priced well, guests need quick answers, every clean has to be checked and maintenance cannot wait until the next review.
We keep the portfolio small enough that we can stay involved ourselves.
If the property is already listed, we can take over the existing setup. If it is new to short-term rental, we can help get it ready to launch.
We stay close to the propertyPricing, guests, cleaning and maintenance are managed together, not passed between separate teams.
What we handle
From pricing to the next clean.
You should not need to coordinate five different people to run one property.
Enquiries, bookings & guests
Enquiries, guest vetting, booking communication, pre-arrival information and support during the stay.
Check-ins & check-outs
Arrival coordination, check-in support, departure communication and follow-up after each stay.
Cleaning, linen & presentation
Cleaning between stays, linen coordination, guest-ready checks, amenities and presentation before the next arrival.
Property care & maintenance
Property inspections, maintenance coordination, repairs and practical issues handled before they grow.
Owner reporting
Income, bookings, nights, occupancy, monthly statements and forward booking visibility in the owner portal.
Who you deal with
You deal with us.
Seaboard Stays is run by Will and Tanya Dutton. Will has spent much of his career in hospitality and co-founded Vida e Caffè. Tanya brings a marketing background and years of hands-on hosting as an Airbnb Superhost.
We stay involved in the properties we manage. You deal with us, not a distant office or call centre.
Will & Tanya DuttonFounders · Seaboard Stays
Talk to us about your property →
Owner case study · Camps Bay
Sep 2024–Aug 2025 vs Sep 2025–Aug 2026
01
Taking over an established Camps Bay penthouse.
Seaboard Stays took over management of Amara Penthouse in September 2025 after it had previously been managed by Engel & Völkers.
We did not start again. We kept the strength of an established listing and changed how closely the property was managed: pricing, calendar strategy, listing optimisation and SEO, channel distribution, guest communication and the day-to-day care of the home.
12 months before → first 12 months with Seaboard
More nights sold. Higher average rate.
The improvement did not come from discounting to fill the calendar. Amara sold substantially more nights while the average accommodation rate also increased.
Accommodation revenue+93%
BeforeR1.20m→SeaboardR2.31m
Occupancy+35.4 pts
Before41.9%→Seaboard77.3%
Bookings+84%
Before32→Seaboard59
Booked nights+77%
Before152→Seaboard269
Average accommodation rate+9%
BeforeR7,890→SeaboardR8,603
Moving my property, Amara Penthouse, from Engel & Völkers to Seaboard Stays has been one of the best decisions I’ve made. The improvement in performance speaks for itself. We’re achieving stronger occupancy, more bookings and better rates than before. Just as important to me is the way Will and Tanya look after my property. They are personally involved, they notice the small things and they deal with issues before they become problems. I always know what is happening, the fees are clear and there are no unexpected extras. It feels like they care about my property as much as I do, rather than it simply being another listing in a large portfolio.
Comparison basis: September 2024–August 2025 versus September 2025–August 2026. Historical baseline is based on Airbnb booking history; E & V direct bookings were not material to the annual comparison.
Ask us to assess your property
Owner case study · Camps Bay
02 · New property launch
September occupancy
66.7%
20 confirmed nights out of 30
Management began
01.08.26
From before listing to live
A strong start, with the next season already taking shape.
We were involved before Solara ever went live. We advised the owners on the setup, presentation and overall look and feel so the property was ready to enter the short-term rental market in the right way.
We then coordinated the photographer, prepared and launched the listing, optimised the positioning and SEO, set the pricing strategy and took on the full day-to-day operation from 1 August 2026.
R42,799September owner income
5.0Airbnb guest rating
What we handled
We did not just put the listing live.
Advice on readiness, presentation and the overall look and feel.
Photographer coordination and preparation for the shoot.
Positioning, copy, listing setup and search optimisation.
Market-led rates and active monitoring from the start.
Guests, cleaning, operations, property care and owner reporting.
Forward momentum
Summer was already taking shape by September.
By 20 September 2026, Solara had confirmed stays extending through February 2027.
Confirmed Oct–Feb owner income
R287,423
9 forward bookings · 66 confirmed nights
Oct2026
12 nights
R35,028
Nov2026
11 nights
R47,810
Dec2026
15 nights
R69,373
Jan2027
14 nights
R69,558
Feb2027
14 nights
R65,654
We recently began our journey with Seaboard Stays as owners of a property that they manage. We couldn't be happier! After years of bad experiences with other companies, we were understandably a bit nervous to try again with a new company. I am so glad we did!
Working with Will and Tanya has been so easy. They are knowledgeable about the market, have clear processes for sharing information, which we greatly appreciate, and are honest, transparent and really do know what they are doing.
Our property has been on the market for less than a month and we are already above 50% occupancy, which highlights how well they know the market, and focus on ensuring occupancy by monitoring the market and surrounding properties.
Performance snapshot: management commenced 1 August 2026. September occupancy is based on 20 confirmed guest nights in a 30-day month. Forward booking figures reflect confirmed bookings recorded at 20 September 2026 and may change with cancellations or new reservations.
Ask us to assess your property
Owner portal
You should not have to ask how your property is doing.
Owners can see income, bookings, nights, occupancy and upcoming stays in the portal. We still speak to you directly; the portal just means the numbers are there when you want them.
Owner incomeMonthly owner earnings
BookingsConfirmed stay activity
NightsBooked nights
OccupancyCalendar-month occupancy rate
Example owner dashboard
Example only
Example property · Camps Bay
Illustrative figures only. The live owner portal uses each property’s actual booking and income data.
Confirmed owner income
R165,800
September 2026
6Bookings
25Nights
83.3%Occupancy
25 / 30Occupied / available
Rolling performance
For new properties, reporting starts from the management start date rather than showing empty prior months.
Owner income since May 2026
MayR92k
JunR108k
JulR121k
AugR136k
SepR166k
OctR149k
NovR178k
Year on year
Shown automatically once comparable prior-year history exists.
This month vs last year
September 2026R165,800
September 2025R132,500
Change+25.1%
Upcoming stays
Confirmed stays are visible here without needing the booking-platform logins.
What’s booked next
12–17 Oct5 nights · Direct booking
Confirmed22–29 Oct7 nights · Airbnb
Confirmed05–10 Nov5 nights · Booking.com
ConfirmedOwners also have access to monthly statements, booking detail, availability and owner-stay controls in the secure portal.
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Property owner reviews
What our owners say.
We recently began our journey with Seaboard Stays as owners of a property that they manage. We couldn't be happier! After years of bad experiences with other companies, we were understandably a bit nervous to try again with a new company. I am so glad we did! Working with Will and Tanya has been so easy. They are knowledgeable about the market, have clear processes for sharing information, which we greatly appreciate, and are honest, transparent and really do know what they are doing. Our property has been on the market for less than a month and we are already above 50% occupancy, which highlights how well they know the market, and focus on ensuring occupancy by monitoring the market and surrounding properties. If you are on the fence about finding a new company to manage your property, just go ahead and do it. You will not regret your decision.
We've been fortunate to have our property managed by Will & Tanya for over a year now and they have been exceptional throughout. In particular:
1. Incredibly responsive both to us and guests
2. Always being proactive to source guests and make sure they are happy
3. Just being really easy to work with - practical, kind & good humans
Overall, I would really recommend!
Reviews originally posted on Google.
Property performance assessment
Send us the property. We’ll take a closer look.
Tell us where it is, how it is set up and, if it is already listed, send us the link. We’ll review it ourselves and come back to you with our view on positioning, rates, seasonality and whether it is a fit for Seaboard Stays. No instant calculator.
Where it fitsOur view on where the property sits in the market.
Rates & seasonalityHow we would approach pricing and occupancy through the year.
ManagementWhat we would change, keep or tighten up if we managed it.
Just want to speak to us first? Use the quick owner enquiry →
Area guides
Neighbouring suburbs. One hands-on approach.
Camps Bay, Bakoven, Clifton, Bantry Bay, Fresnaye and Llandudno sit next to one another, with Hout Bay just beyond them. They share much of the same guest demand. We do not use a different management formula for each suburb. We look at the individual home, how it is used and what it needs.
Camps BayOwner case studies and operating proof.→
Llandudnopremium villas, privacy and self-contained operations.→
Cliftonpremium positioning, access detail and disciplined rate management.→
Bakovenquieter residential positioning beside Camps Bay demand.→
Bantry Baypremium homes and apartments where building detail matters.→
Fresnayeowner flexibility and property-specific strategy.→
Hout Baylarger homes, seasonal owner use and complex operations.→
Another Cape Town area?Send us the property. We’ll look at the home, location and what you want from management before deciding if it is a fit.→
Owner questions
A few things owners usually ask.
What do you actually manage?
We handle the full day-to-day operation of the property: pricing and market monitoring, listing optimisation and SEO, calendar and channel management, enquiries and guest vetting, booking communication, check-ins and check-outs, guest support, cleaning and linen, guest-ready checks, inspections, maintenance, photography and presentation, direct-booking support, and owner reporting through the portal.
Can you take over a property that is already listed?
Yes. We’ll review the listing, calendar and current setup, then agree how to hand it over cleanly.
Can I still see the bookings and numbers?
Yes. The owner portal shows income, bookings, nights, occupancy, rolling performance and upcoming stays.
Can you look at my property before I decide?
Yes. Send us the property details and the listing link if you have one. We’ll review it ourselves and come back to you with our view on pricing, seasonality and whether we think we are the right fit.
Do you manage every property that enquires?
No. We keep the portfolio small enough to stay involved. We first look at the home, location and what you want from management.
Property owner enquiry
Thinking about changing manager or putting a property on short-term rental?
Send us the property details. We’ll tell you if we think we can add value, or use the quick enquiry if you would rather talk first.